Check out Tappan Zee Bridge@oldtzb on Twitter

If you check out one thing today online, check out this Twitter account--Tappan Zee Bridge@oldtzb:  https://twitter.com/oldtzb

If the old Tappan Zee Bridge could speak, I am certain that this is what it would be saying. Kudos to the person behind this account. I love it. The first thing you read when you access the account is the following (just to give you an idea of the intelligent sense of humor that defines the entire account):

Tappan Zee Bridge@oldtzb
"Bridging since 1955. Living like there's no 2019".

Thank you for giving a voice to the feelings we all have about the old bridge now that the new bridge is up and 'bridging'. For those of us who are nearly the same age as the old bridge, it's a wonderful way to deal with saying goodbye to the bridge in a humorous, intelligent and pointed way. Many of the tweets are just spot on.

Here is a recent newspaper article talking about this Twitter account:  https://eu.lohud.com/story/news/local/rockland/2018/09/21/tappan-zee-bridge-silent-all-these-years-speaks-out-twitter/1366539002/

Please, keep on tweeting. Sincerely, a loyal fan. 

Trolling as practiced by our president--who knew?

This video was suggested to me by one of my readers, and I'm grateful for the tip. It provided valuable insights about trolling, a behavior that I knew very little about. After watching this video, you'll see Trump in a new light. But it will also make you wonder exactly how we are to combat these types of techniques, because as long as he continues to rile us with his bullying and bizarre behavior on Twitter and the internet, he wins. But if we don't react to his bullying and bizarre behavior, what does that say about us as concerned and empathetic human beings? It's actually difficult to know what to do, and Trump knows that. We have to learn how to deal with him.

The Biden Obama memes are great

If you want a real good laugh, check out these Biden-Obama memes--they're hysterical!

http://www.cbsnews.com/news/barack-obama-joe-biden-memes-are-the-internets-comic-relief-after-election/

https://onsizzle.com/i/biden-im-going-to-put-an-angry-cat-in-his-3965615

USA advances in the World Cup

Loved this tweet from Razzle on Twitter with the accompanying photo of Bill Cosby! It pretty much sums up exactly my own understanding (or lack thereof) of the World Cup rules, but hey--the USA team advanced tonight despite their loss to Germany. So they 'won' even though they lost. Go figure. They're a good team so it's fun to cheer them on.

I think I finally understand why I don't watch sports very often or follow my favorite teams--it's way too stressful. I end up screaming at the TV like my father and brother did years ago when they watched football, and like my husband sometimes does when he watches soccer (with him however it's mostly running commentary). The screaming at the TV is not good for the blood pressure!
----------------------------------------------------------------------

This is me still trying to understand the FIFA rules. #USAvsGermany pic.twitter.com/2xb472yf8h

— Razzle (@MyNameisRazzle2) June 26, 2014

Using social networks

I read an article the other day that indicated that Facebook's popularity was waning, especially among younger people. That doesn’t surprise me; what surprises me is that the level of interest in any social network is sustainable for more than five years, given the short attention spans we have developed for most things technological or IT-related. It’s the nature of the beast; something better is always going to come along eventually and supplant the king of the jungle. I suppose that’s the way it should be; at least that’s been the name of the game for as long as I can remember.

I use the social networks Facebook, Twitter and LinkedIn, and I use them for different purposes. I think most people might say the same. It’s a conscious decision on my part to keep them separate from each other. Facebook is my way of keeping in touch with friends and family in the USA, and to some extent, here in Europe. You’d be surprised at how difficult it’s become to get people who live only a town or two away from Oslo, together in one room for a social event. Planning an evening out with three or more people has become a major affair; it’s often easier to update each other on what’s going on via Facebook. So instead of writing five emails a week to friends, I update my status on Facebook several times per week, but not on a daily basis.  So Facebook is for personal use. I use Twitter for professional purposes; I follow most science-related sites; the list grows ever longer. I am now following sites that have to do with politics and government, and find them interesting as well. Not surprising perhaps, when you understand the importance of politics in the creation of policies for how science should be made understandable and relevant for the public (e.g. climate change, global warming, science education in schools, sustainable energy sources). When I started off using Twitter, I wasn’t sure what it might be good for, and I didn’t understand why people sang its praises. Now I know. It’s an amazing way of getting news as it happens. Science publishers like Nature and Science have discovered this; they need only post a short tweet as to what the new hot article is on their websites and in their journals and they’re guaranteed that interested readers will read their tweets and click on the relevant links. New scientific discoveries and interesting new articles spread like wildfire. So I use Twitter to stay updated on what is going on in my field, as well as in science generally. I even credit Twitter with getting me interested in astronomy. You need only follow NASA on Twitter (https://twitter.com/NASA) to understand why. If I had been better in math, I might have been an astronomer, the field is that interesting. Daily Science is another site I follow; you can find them here: https://twitter.com/DailyScienceUp. Guardian Science is another favorite; you can find them here: https://twitter.com/guardianscience. And if you’re interested in following me on Twitter, here is the link: https://twitter.com/paulamdeangelis.

Finally, LinkedIn; it doesn’t surprise me at all that potential employers/recruiters utilize this site frequently. I read an article the other day (courtesy of Twitter) that reported that LinkedIn was the social network that most recruiters use (http://www.livescience.com/29178-recruiters-find-job.html?cmpid=514645). What other platform provides CVs, references, and personal/professional interests for potential candidates for employment? Better yet, what other platform provides you with a candidate’s connections, that may be even more interesting (employable) than the actual candidate in question? This network, like Twitter, is reserved for my professional use, and I plan on keeping it that way. I am careful as to whom I include as a connection, as I want to build a network that can be valuable to me professionally. A nice touch is that your connections can write recommendations for you that are published on the site. Potential employers read such things. Your connections can also recommend specific skills, but I find this aspect less useful than an actual written recommendation.

How things have changed during the past ten years. In that sense, who knows what the next ten years will bring? One thing is certain; there is a new social network or platform just waiting in the wings, whether you like it or not, or whether the current social networks like it or not. That’s the nature of the beast.

Forays into the world of social media promotion

I am slowly becoming more social media-savvy. It’s taken a while—I joined Facebook in June 2008, rather late compared to many of my American friends, and it’s hard to believe that I will be coming up on four years of social interactions that have changed my life in a very positive way for the most part. Joining Facebook pushed me over a wall that had been of my own making; it was easier to stand on the side of not knowing, of not reaching out, of not sharing, of being skeptical to all of it. But I’ve realized that as long as I can maintain some semblance of control over what, when and how I post, I can be a part of the digital age and actually be happy. I’ve also joined Twitter, mostly in a professional context—I enjoy tweeting about science and the little tidbits that I come across during my day, since I follow a lot of scientific journals and newspapers that write about science. It is an amazing daily ride through a huge world of other twitterers who seem to love what they’re doing. I don’t post each day; I simply don’t have the time for it. And as you have probably surmised, I have less time these days for blogging as A New Yorker in Oslo because my work life has changed (yet again) and now I am busy with new responsibilities that are actually quite welcome. I plan to keep on blogging, but I may not post as often as I used to. I hope you will keep reading in spite of the change.

In my more recent consultant work, I have discovered the power of Facebook ads to promote business pages, events, products, and whatever else one might dream of. For my own creative projects, I’ve created two Facebook ads, one to promote my book Blindsided—Recognizing and Dealing with Passive Aggressive Leadership in the Workplace; the other to promote my new page Books by Paula M De Angelis (https://www.facebook.com/BooksbyPMDeAngelis; you would have to be a Facebook member to connect to and ‘like’ the page). The ads appear on the sidebar of Facebook sites. You can choose your budget—25 dollars a day for ten days, or 500 dollars lifetime budget for one particular ad campaign. It’s a pretty amazing way to promote what you want to promote. You can choose your target audience. In my case, I target English-speaking countries, and in both cases, my target audience on Facebook was approximately 175,000,000 people over the age of 18. Daunting? Oh my God, yes. I have no idea if these ads will increase sales of my books. But whatever happens, it was worth learning about this promotion possibility. I also use press releases to announce the publication of new books, and they are also quite effective at getting the message out there. The point is that being an indie author means that you do all of the promotion work yourself. If a publishing house had released your book, they would be doing this work for you. I don’t mind doing the legwork myself. Again, I guess because I am a bit of a control freak, I like knowing what is going on and having some control over how fast it all proceeds. I’ll keep you posted on the eventual outcomes—how many people actually look at the ads, and if sales of my books increase.

On Twitter: from Zombie Pandemics to the Northern Lights

I continue to do part-time consultant work for the university science library and enjoy it. It's pretty cool to get paid for a job that is actually a lot of fun--maintaining and updating their Facebook and Twitter pages and helping to promote their events (lectures and conferences). It's also pretty amazing what's out there on Twitter. Twitter is a world of its own, and very unlike Facebook, because if you want to keep a professional profile, you can. So I also have a personal Twitter profile now, but have decided to use it to promote scientific and health issues of interest to me. So besides updates from research journals, popular science journals and the like, I also follow the New York Times and a host of different health and charity organizations. And of course it's very interesting the type of people who end up following you, based on your word usage. Your Twitter comments are actually like 'tag bites'. I recently promoted an event for the library that will take place in mid-November--'Pimp your research'--a lecture by the world-renowned bee researcher Gro Amdam, followed by a discussion about how to and whether to make your research sexier. Wouldn't you know it, but the next day, I had three new women following me on Twitter, all of whom were working in the porn industry. It's easy to block these types of people, but it amuses me that your word usage has such an immediate effect. We are being profiled all the time as long as we're online and actively using internet, and anyone who believes otherwise, just doesn't get it or doesn't want to.

This week I have so far stumbled upon two interesting links on Twitter that I want to share with you. The first one is from the Centers for Disease Control (CDC) in Atlanta, Georgia--the city now known for The Walking Dead. The CDC has now published an interesting pamphlet in comic strip form just in time for Halloween, entitled "Preparedness 101: Zombie Pandemic". It's actually quite a clever way of educating people on how to prepare for any type of disaster. You can check it out here: http://www.cdc.gov/phpr/documents/11_225700_A_Zombie_Final.pdf

The other interesting link had to do with the beautiful displays of the Northern Lights in the USA on Monday; folks in the Midwest and even in the Deep South were treated to spectacular light shows courtesy of Mother Nature. The point is that this type of happening is rare, and was due to an intense geomagnetic storm. National Geographic has made available some gorgeous shots of these Northern Lights, and you can see them here: http://news.nationalgeographic.com/news/2011/10/pictures/111025-northern-lights-aurora-borealis-united-states-south/?source=link_tw20111025news-aurora#/northern-lights-aurora-borealis-reach-south-united-states-michigan-trees_42517_600x450.jpg   All in all, pretty amazing, and I sure wish I had been there to see them!

Information at our fingertips, all the time if we want it. What a brave new world we live in, and it's mostly within the past ten years that the information highway has grown by leaps and bounds. I remember when I was preparing two lectures in connection with my doctoral defense in 1999; I had to physically walk into the medical library with a list of the articles I needed to be printed out, and the librarians found them for me, or requested them from other libraries, and then printed them out and mailed them to me. In some cases, this could take days or even a week if the journals were not on hand. Nowadays, I can find the articles myself online, print them out at work or at home, and if our library doesn't subscribe to the journal, I can order a copy through the library online and they will fax it to me within a day of my order. Overall, if I need fifty articles, I can find at least ninety-five percent of them myself without help. That's progress. The libraries have adapted to the changes, and now that I do consulting work for a university library, I see just how far they've come. They haven't stuck their heads in the sand and ignored the world around them; they are information providers for the digital age, and if you haven't stuck your head inside a library for a while, I suggest you take a trip to one and check out the changes for yourself. The books are still there, but so are PCs, Macs, iPads, Kindles, digital projectors, SmartBoards and more computers, all ready for use, all offering instant connection to the information highway, which, if used ethically and wisely, is a real time-saver and an endless source of knowledge, even knowledge you didn't set out to find originally.